Website Compliance Standards In Digital Marketing

Also, remember to have your Cookies box and cookies policy clearly shown on the website so that your users can easily read and accept or reject your cookies. And keep in mind that the more data you collect the more complex a cookie box you will need.

Finally, make sure you regularly remove data from users that haven’t been active. And you should do so every few months, since, according to the European Commission, you can only hold personal data for a “reasonable amount of time” or for as shortest amount of time possible.

This sounds a bit vague, but basically, it all depends on what data you collect and for what reasons. Also, if you can anonymise it, you should do so. For example, you might run a webshop and you want to keep user orders for several years. But that data doesn’t need to include personal data.

A simple order number and the details of the actual order are enough to identify it. Therefore, you can anonymise the user data and keep the rest indefinitely. At the end of the day, you just have to be reasonable.

Accessibility requirements

Accessible design is not something all business owners are aware of, or follow. So, as a brief reminder, accessible design is the practice of designing a web or mobile app with every user in mind, so regardless of their abilities, disabilities or situation, they can easily navigate your website and content.

We say abilities and disabilities because your users don’t have to have a permanent disability to find it difficult to move through your page. Simply put, accessible design makes everyone’s life easier.

And, depending on the country you run your business in and/or your industry, you might be legally required to follow accessible design practices as part of your website compliance standards.

How to avoid sanctions for accessibility regulations?

Different countries have their own set of rules and regulations when it comes to accessibility, and these rules apply in the digital world as well as the physical. For example, since 2010, the U.S. has adapted their ADA rules, to include the digital realm, and these apply to any company with more than 15 employees.

There is also a global content accessibility standard called the WCAG which every website should follow. And while this set of principles is not enforced by a governing body, it is enforced by search engines when determining the score and domain authority of your website.

In other words, not following this standard will affect your SEO and search position. Similarly, other regions and countries have their own rules for which you will need both a web development expert and a legal advisor.

That said, being inclusive in your design should not be a practice just to avoid fines and sanctions. Including screen reader support in your website development helps users with visual impairments consume your content. But it can also help users hear your articles while driving and allow them to keep their focus on the road.

Adding subtitles or captions to your videos helps users with hearing disabilities. But it also helps users speaking a different language, or users who can’t use their headphones for example.

Similarly, allowing your users to navigate your website using the keyboard helps with motor disabilities but also if a user’s wireless mouse ran out of battery in the middle of an article. 

Not to mention, all of these practices will boost your SEO, increase your search engine rank, bring more traffic and build your domain authority. It is worth the trouble in the long run.

Posted by Editor