The ability to communicate with its subscribers and persuade them to take some sort of action can be crucial for the success of any online business. This is why brands always need to work on increasing their email list. This is a collection of subscriber information and data that you can use to promote your brand, products, or services.
This may involve informing them of upcoming sales or asking them to download and read an ebook or a blog post. It’s simple—a larger email list means more potential customers for your company. Companies employ a wide variety of methods to collect users’ email addresses.
Among other marketing channels, email has consistently performed well over the years. Email marketing is still very important for businesses, even though its impact has lessened slightly since the rise of social media. In addition, it’s a widely adopted marketing method and remains an effective communication channel with the potential to generate substantial revenue for your business.
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1. Use Engaging Email Pop-Ups
Online businesses frequently use pop-ups, since they are very effective in attracting visitors’ attention. So, in your effort to capture more email addresses for your email list, pop-ups can be a perfect choice. However, it’s important to mention that it takes the right skills to use this method successfully. This is because pop-ups may be intrusive, and people may find them annoying.
To positively affect your email list growth, pop-ups must be attractive, engaging, and, most importantly, they have to offer something relevant and valuable to the user. For instance, successful pop-up forms for subscribing may offer discounts, special offers, and freebies, like eBooks. It’s not only a great way to expand your email list but it can also improve your conversion rate and reduce your bounce rate. Pop-ups also come with other benefits such as improved local SEO, increased sales, improved user experience, and so on.
2. Use Attractive CTAs
Including attractive calls-to-action (CTAs) on your web pages or your blog posts is yet another efficient strategy for expanding your email list. You should make sure that any CTA is relevant. Keeping it brief and memorable is also important when it comes to building a successful one. It needs to pique the users’ attention right away and motivate them to put forth extra effort.
When creating a CTA, you should also use your imagination and be creative. For instance, you shouldn’t simply say “click here,” even though this will express very clearly what you are asking them to do. Furthermore, being unclear is also not the most effective method. The visitor must be able to understand perfectly where they are going, what they are going to see, as well as why they should go there.
3. Take Advantage of Social Media
Social media is crucial for brands in many ways. And, this is true for businesses that want to increase their email lists as well. To be able to reap the most benefits out of social media, it’s important to select the best platform for your niche.
For instance, social media platforms like Facebook, Instagram, or TikTok may be most effective for most eCommerce businesses, but if your clients are other businesses, then you may want to prioritize business-oriented platforms like LinkedIn.
4. Ask for Feedback
Knowing what people think of your brand is crucial for your company’s success. To ask for their opinion, you can introduce a pop-up that asks for comments from users just as they are about to leave your website. Not only will this humanize your brand, but it may also help you truly enhance your services.
5. Ask Them to Subscribe to Your Newsletter
Offering a newsletter is still a great way to expand your email subscriber base. Include a call-to-action on strategically chosen places, encouraging readers to sign up for newsletters so they can stay up to date on any offers, new content, or other relevant information.
You can also use a pop-up window to make the request, but the window shouldn’t appear instantly. Rather than rushing your readers through your content, you should let them take their time and then solicit their approval. However, make sure that your newsletter is truly valuable to your audience. Keep in mind that people are more likely to support your company if they find your content engaging and informative.
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There are many ways you can attract the right people to your website and your content, as well as inspire them to add their email to your list. These five methods are a great way to start expanding your list. Nevertheless, once you have convinced someone to subscribe, it’s just as important to know how to retain them and not give them a reason to cancel their subscription.